The History of Communications
250 514 8680
david.mcarthur@morello.ca
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COMING SOON
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Communication Consultant
Matt Holme is a communications professional with over 15 years experience in the public and not-for-profit sectors. Prior to working with Morello Communications, Matt was the communications manager at the Government Finance Officers Association of BC, where he worked closely with local government finance professionals across the province. His skills include a range of communications disciplines, including strategic communications and planning, writing and editing publications, and media relations. He holds a BA from UBC and a Master of Planning (M.Pl.) from Queen’s University.
Graphic Designer
My background is a blend of design work and small‑business ownership, which means I’ve spent a lot of time at that crossroads where creativity meets practicality. Most of my work lives on the visual side – branding, collateral, packaging, and all the pieces that help an idea look like it has its act together.
Living on Vancouver Island, it’s hard not to be influenced by the landscape: the calm, the space, the sense that things don’t need to shout to be heard. That’s where my aesthetic comes from -clean, organized, intentional. Design that breathes.
I love the challenge of taking a pile of notes, half‑formed thoughts, and “could‑we‑try‑this?” ideas and turning them into something clear, cohesive, and quietly confident. My goal is always the same: create design that makes information not just look good, but make sense.
Partner – FIT Consulting
Christopher Paine is a Chartered Professional Accountant with a clear mission: making municipal finance strategic, sustainable, and surprisingly understandable. With over 15 years of experience in local government finance – including roles as Chief Financial Officer for two municipalities – he specializes in transforming complex asset management into actionable long-term financial plans.
Chris’ expertise is the financial cornerstone of the strategic partnership between FIT Consulting and Morello Communications. On joint projects for municipalities like the City of Vernon and the City of Courtenay, Christopher provides the deep fiscal strategy and asset management planning, which Morello translates into award-winning, publicly accessible communications. This collaboration ensures that complex long-term financial plans are not only fiscally sound but also clearly communicated to build public trust and support.
Strategic Communication Consultant
Corina De Guire (MALT, CLC) learned early that the right words can move people—and the wrong ones can stall good work. Corina has spent 30 years helping organizations tell the truth of their work—clearly, calmly, and in a way people can act on. From leading strategic communication in large government organizations to advising and coaching leaders across Canada today, she brings a steady hand to communication, change and training. She partners with Morello to craft strategies, stories, and messages that land, and to design and deliver training that builds real-world skills.
Principal & Creative Director
With nearly 20 years as a graphic designer and communication consultant – much of it spent making the complex world of Pensions and Benefits actually understandable – David McArthur has a superpower: turning any topic into compelling, accessible ideas and visuals.
He launched Morello in the UK in 2009, brought it to Canada in 2012, and has since collaborated with clients across North America and the UK, from Milliman to the British Government.
David’s philosophy is simple: ditch the jargon, embrace clarity, and tailor every piece of sophisticated design and well-structured writing to the client’s unique story. When he’s not simplifying the complicated or creating award-winning work, he lives in Victoria as a celebrated children’s author, wrangling two kids and a dog.
Strategic Communication Consultant & Graphic Designer
Everyone has a story. And if my high school guidance counselor had told me I’d end up standing on conference podiums while working for actuarial consulting firms specializing in employee benefits, I would have given myself a wedgie.
Yet here we are.
For more than 15 years, I’ve worked at the intersection of communication, marketing, and design—turning complex, highly regulated information into clear, human stories that inform, engage, and move people to action. I specialize in translating the “overly complicated” into communication that feels approachable, visual, and—dare I say—taboo to historical standards.
I’ve learned that “build it and they will come” doesn’t apply to benefits communication. More accurately, it’s “build it, explain it, remind them, explain it again—and then they’ll come… if you have pizza.”