by david.mcarthur@morello.ca | Nov 12, 2017 | Change, communication strategy, Marketing
It is against human nature to react favourably to change Understanding the impact of this simple statement will help you to develop strong and effective change communication strategies. But why do we, as humans, react so poorly towards change? Simply because it takes...
by david.mcarthur@morello.ca | Nov 12, 2017 | Change, Marketing
Seven Dynamics of Change One of the only things we can be truly certain of, is that change is an inevitable part of life. This is especially true in the life of your small business. Changes in the economy, customer mindset and preferences, local and world markets,...
